Most salespeople's products or services can help customers a lot. They sell it using different strategies that highlight the benefit of the offer, but it's problematic if the customer trusts you because you have yet to build rapport in the first place. Today, we will discuss how you can apply rapport to your business.
Read MoreUsually, most salespeople know about the product they are selling and to whom they are selling it. They know they must sell it to those people, but they fail most of the time. This is because they lack the knowledge on how to persuade effectively. As Dr. Robert Cialdini, a keynote speaker on influence, said, "The foundation of sales is communication. When you can persuade, you will be most effective."
As a real estate agent, we tend to only focus on technical things like our offer or the process we'll do to sell it. We try to always get the "YES" of our customers, whether in terms of buying our products or just moving them up in the sales process. But to do that, we have to face a lot of "NOs" first.
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