What Is Vision in Business and Why Is It Important?
"Vision isn’t about where you are—it’s about clearly seeing where you’re going, even when the road gets bumpy."
- Dan Rochon
Episode Summary
What Vision Really Means
When I first started in leadership, people kept telling me, “Dan, you need to cast a vision.”
At the time, I honestly didn’t know what that meant. I was in my early 30s—old enough to hold responsibility but still young enough to think I should already have it all figured out. I heard phrases like “If your why is big enough, the how will show up” and “What’s your big why?”
They sounded inspiring, but I didn’t fully grasp them. And truth be told, I didn’t ask for help.
Over the years, though, I’ve learned that vision isn’t a complicated concept. It’s simple. Vision is the ability to see where you’re going—just like eyesight.
If you’re driving a car, you have to see the road ahead. You can’t control the weather, traffic, or unexpected detours, but you can still focus on your destination. That’s what a true vision is in business and in life: knowing where you’re going, even when you can’t see every step of the journey.
Living by Default vs. Living by Design
There are two types of people I’ve met over the years:
Those who live life by default, and those who live life by design.
The difference? The ones living by design understand their direction. They’ve mapped out where they’re headed.
Let’s say you’re driving from D.C. to Seattle. You know your destination, but that doesn’t mean the trip will be perfect. You might hit traffic, get a flat tire, or even take a wrong turn. That’s life—and business—playing out. The key is that you keep going because you know where you’re headed.
The Journey Toward Vision
A year and a half ago, I weighed 236 pounds. I had a vision to reach 185 pounds. Today, I’m at 195—still on that journey, but far from where I started.
That’s progress.
In business, it’s the same. Maybe today, you’re inconsistent in your results. Your goal—your vision—is to move from sporadic income to steady, consistent success.
The starting point and the destination are what matter. And the clarity of your vision will help you navigate everything in between.
So, whether it’s fitness, business, or personal growth, remember this:
You don’t need to see the entire road. You just need to know where you’re going and be willing to keep moving forward—even when it’s not smooth.
Final Thoughts
Vision gives direction. It transforms random effort into purposeful progress. It’s what separates those who drift from those who drive.
Until the next time, be grateful, make good choices, and help someone. Do that, and you’ll find a listing—and maybe even a little more of yourself—along the way.
Build a Vision That Sells
If you’re ready to lead with vision and clarity, dive deeper into the principles that help leaders sell, serve, and inspire more effectively.
👉 Grab your copy of Teach to Sell here.
