“You’ll be more effective to say one and do it than three and struggle.”

- Dan Rochon

Episode Summary

How Many Hours Should Real Estate Agents Lead Generate Each Day?

Welcome to the No Broke Months for Real Estate Agents blog. I’m Dan Rochon, and today we’re diving into a topic that every agent wrestles with:

“How long should I lead generate every day?”

Let’s break this down.

It’s Not About Doing More

A lot of agents think the answer is always more. More hours. More calls. More hustle.

But here’s the truth:
You’ll be more effective saying one hour and doing it, than saying three and struggling to follow through.

That consistency—just doing your one—builds trust in yourself and momentum in your business. Once that hour is done, you can always stack another. But if you burn out trying to do three from the start, you’ll never even get one.

The Power of Deciding Right Now

So here’s what I want you to do:
Decide—right now—how many hours you’ll commit to lead generating, five days a week.

Write it down.
Put it on your calendar.
Protect it like it’s a listing appointment.

My recommendation? Choose between one and three hours a day. Stick with it. Build the habit.

And remember, if you have no business or not enough business, you only have one job description: lead generate.

Lead Until You Get an Appointment

Early in my career, I had one rule:
Lead generate until I got an appointment.

Some days it took 30 minutes. Other days, 3 hours. But that single focus—just getting one solid opportunity a day—was the foundation for everything that came after.

Eventually, I had to put some boundaries in place. But the principle remains: if you’re not getting the results you want, lead gen is the first and only fix.

Schedule Your Priorities First

You already know the five CPI business activities:

• Lead generation

• Converting leads

• Meeting to get hired

• Showing/negotiating

• Practicing scripts

Those go on your calendar first.

But don’t forget your other real-life priorities—spiritual time, the gym, family, your own health. Those matter too. Schedule them. And here’s a big tip…

Add buffer time.

I’ll be honest—this one I struggle with. I’ll pack my day tight and still find a way to make it work, but it’s not ideal. Don’t do what I do here—give yourself breathing room between events.

Clear Space for What Matters

Want to know one secret top agents know?

Delegate what doesn’t drive revenue.

Hire someone to mow your lawn. Outsource admin work. Use a CPI virtual assistant to handle the busywork so you can focus on what matters—building relationships, serving clients, and getting listings.

Final Thoughts

At the end of the day, it’s not about cramming your calendar—it’s about owning your commitment.

So how long should you lead generate?

Answer: Long enough to change your life.

Thanks for tuning into the No Broke Months blog today. Until next time—
Be grateful. Make good choices. Help someone. And go find that next listing.

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Do you doubt yourself? 

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You just need to find YOUR Way. 

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Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money. 

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