Jess Cassity’s Lead Generation Machine: How To Build An Online Community
Getting Leads By Building An Online Community
As a real estate agent, you could get leads in many traditional ways. These methods are proven to be effective because past agents have succeeded with them. The problem is that since most agents use these traditional methods, you’ll also have a lot of competition.
Competition among business owners benefits the customers because all competitors strive to provide more value and improve their products and services. However, competition can be detrimental to those who get outvalued. Fortunately, there is a way where you could build your authority to the point that the customers that are within your reach will always resort to you for their needs.
Real Estate Coach and mentor Dan Rochon speaks with Jess Cassity on How To Build An Online Community
Jess Cassity, a top-producing realtor in New Bern, NC, does this by building an online community. In the modern era, building a brand can be slow at the start but very fruitful once you get traction. In today’s real estate training, we’ll dive into how Jess utilizes an online community and gets more business than she can handle.
What We’ll Talk About
Why Create A Community In Facebook
Selecting A Niche
What You’ll Do In Your Community
How You’ll Utilize This Strategy To Get Business
Why Create A Community In Facebook
Facebook is currently #1 in terms of monthly active users. Creating a community on Facebook also provides ease on the side of the creator and the members. Providing value and content and engaging with customers can easily be done on this platform. Since most users resort to Facebook for internet consumption, they can immediately see your value.
Facebook also gives you much freedom to choose what niche you’ll create in a group. This will be helpful in the strategy that we will talk about below.
Selecting A Niche
Selecting a niche in your community can do two things. It helps segment customers who have a higher chance of buying your services, and you can easily tailor your content to target that niche.
Jess Cassity utilizes this by niching down to whatever you want. It can be a book club or even a military niche group. It doesn’t have to be real estate. The important thing is that this is a way to network with people and give them value so that they will perceive you as an expert in their interests.
What You’ll Do In Your Community
The lead generation of all these is the questions you ask for the people to get into the group. Inside the community, after you handpick the initial number of potential real estate leads, you’ll now focus on things that will get them to perceive you as an expert. Do these things with your community members:
Give them value
Engage with them daily
Answer their questions
How You’ll Utilize This Strategy To Get Business
Now, for the business part, you’ll utilize a Facebook group by doing the same as your other social media accounts. You’ll provide value, engage with them, and occasionally post about real estate-related stuff like the hot new listings on a particular day or all the open houses coming up this weekend.
This ensures that you’ll first build goodwill and a good relationship with your community, making sure that they perceive you as someone who can help them. After all of that, you can put out business stuff much more easily because they trust you more than any people in their options.
Do you doubt yourself?
If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!
You just need to find YOUR Way.
I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free.
You can Claim Your Copy HERE.
Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money.
Others will admire and value you.
And don’t forget to join the Facebook group to network with the top agents:
