Rob Stein’s Blueprint For Success: How To Close Two Deals A Month With Open House
As an agent, you have learned and attended much real estate training. You have strived to master many technical skills, from communication to understanding the market to closing more deals. But in most cases, many agents do not focus on the root of all success, which is the mindset.
Mindset has become something that is not focused on much. The only way to survive the real estate rollercoaster is to have the right mindset. The truth is, your mindset is one relationship away from blowing up your business.
Real Estate Coach and mentor Dan Rochon speaks with Rob Stein on how to close two deals a month with open house.
Today, we will talk about how Rob Stein became successful by learning to book appointments on the spot and having a mindset that converts one relationship to wealth.
What We’ll Talk About
Who Is Rob Stein
Open House Formula
The Benefits of Open House
Recommendation To Find Open Houses
Expectations To Set
Asking For An Appointment On The Spot
Who Is Rob Stein?
Rob Stein is a seasoned professional in the real estate industry, having embarked on his career as an investor and steadily risen to prominence in the field. Rob has actively participated in various seminars through his commitment to ongoing education, including Dr. Michael Shadow's Negotiation Seminar and the Power Player Intensive. His expertise has been acknowledged on platforms such as the Las Vegas Real Estate Investors All-Star Intensive, where he served as a featured presenter and emerged as a winner at Alpha Lending's "Flip Tank" event in Philadelphia, PA.
Currently serving as a successful Realtor in the greater Austin area, Rob has facilitated the sale of millions of dollars worth of real estate, earning the trust and satisfaction of numerous clients. As the proud Team Leader of the "Pathway Home Real Estate Group," Rob excels in the field. He extends his knowledge and experience as a certified mentor, guiding and coaching new agents to successful careers in real estate.
Open House Formula
Rob Stein said you are one relationship away from dramatically changing your business. To get this kind of relationship, you have to adjust your mindset to allow you to be in this position. In his career in real estate, he has applied this and found success with it.
He once closed a deal for $525,000 and took home $15,000 in commissions. After that transaction, his client then referred him to their friends. After a few referrals, he helped sell $1.2 million worth of real estate and accumulated $36,000 in commissions, all stemming from one relationship he made in an open house.
The Benefits of Open House
An open house is not merely a showcase of a listed property but a strategic opportunity to nurture your leads and improve essential real estate skills. Hosting open houses serves as a cost-effective place for experience, allowing agents to improve on prospect interactions, rapport-building, and the implementation of effective communication strategies, such as the action-benefit-commitment script.
Far beyond a mere property exhibition, open houses position you as the "agent of choice" in the local market. Through high-skilled networking, you gain traction and place yourself at the forefront of the minds of those entering the door, as they undoubtedly have real estate goals, whether to buy or sell. This engagement extends beyond a transactional event; it's a systematic approach to establishing a professional rapport, leveraging the potential that each visitor may present.
Recommendation To Find Open Houses
Rob Stein has recommended this method to find open houses effectively.
Search in your MLS for the area that you want to host.
Pro Tip: You want to host open house properties that will bring the most foot traffic. You don't want to host a vacant open house that's been on the market for about four months; you want to find something that is the newest and most beautiful on the market.
2. Use a "Requesting An Open House" Script.
It is a script that tells you the words you're going to use when you're talking to an agent and how you will use them to request the open house to book. You'll need to keep calling until you get that yes; sometimes, you might have to ask for a while.
Expectations To Set
Rob said that as long as you're hosting open houses every month, you will be closing at least two deals a month. The goal of every open house is to set one buyer consultation. A mistake you could make is not calling long enough to get them. Rob recommends six open houses per weekend. Using these techniques, you could only do six open houses monthly and close two to three deals a month.
Asking For An Appointment On The Spot
Today, Rob doesn’t host open houses anymore, but it is what he used to build his business, so it is helpful for real estate agents in the early years of their careers. Now, he is in a referral-based business to always book appointments on the spot, unlocking six figures of income for him.
He incorporates a method that involves giving his clients the Action-Benefit-Commitment (ABC) script. He will determine what actions his clients need to take so they can book an appointment with him. He will also handle objections for every appointment.
Rob also said every open house should end with one buyer consultation on the calendar. Learning this technique will unlock six figures in your business over the next 12 months, as it did for him.
Do you doubt yourself?
If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!
You just need to find YOUR Way.
I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free.
You can Claim Your Copy HERE.
Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money.
Others will admire and value you.
And don’t forget to join the Facebook group to network with the top agents:
