Prospecting costs you time and marketing cost you money. Both time and money are precious resources that you should respect and manage well.
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Transactional Marketing means you work with people you have not yet met.
Relationship Marketing means you work with people you have met -- or at least you had a conversation with the person.
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Open houses are the most cost-effective way to get new business. More than half of home buyers will visit an open house during their search.
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Circle Prospecting involves making phone calls to somebody within a geographic territory and asking them for business. Calling around your listings is an excellent way to solicit new clients.
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Knocking on doors is a free, old school technique, and there is no barrier to entry (unless it is a gated community or No Soliciting community). The results for this vary greatly based upon skill, follow-up, and strategy.
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