"If all you do is post, don’t be surprised when all you get is silence."

- Dan Rochon

You’re Posting. They’re Scrolling. Nothing’s Happening.

Let’s start with the mistake most professionals make: they treat LinkedIn like a one-way street. A content platform. A personal PR machine. And while posting can build familiarity, it doesn't automatically build trust—or start real sales conversations.

If you're not getting DMs, replies, or meeting invites... you're not social selling. You're broadcasting.

That’s not how sales engagement strategies work in 2025.

So What’s Missing?

High-performing sellers are treating social platforms like relationship channels, not bulletin boards. That means their strategy goes way beyond scheduled posts.

Here’s what they’re doing differently:

1. They Lead With Relevance, Not Reach

Posting for reach used to be the goal. Not anymore.

Now, it’s about relevance to a specific audience—and even more so, individual people. Before posting, ask:

• Is this solving a problem my ideal prospect faces this week?

• Would this post trigger a response or a real question?

• Can I tag someone meaningfully (not just to boost views)?

In other words, stop playing the algorithm. Start playing the relationship.

2. They Comment Intentionally (and Often)

If you’re only posting and not commenting, you’re invisible in the conversations that matter.

Top reps today spend just as much time commenting as they do creating content. Why?

Because when you comment on a prospect’s post, you're:

• Showing up in their notifications

• Engaging on their terms

• Building familiarity without being salesy

Start by creating a list of your top 25 prospects. Set a weekly goal: engage with 5–10 of their posts with thoughtful, relevant comments. You'll be surprised how quickly the DMs follow.

3. They Ditch the Pitch. Start Conversations.

Forget the “Hey, I noticed you work at X company…” template.

Instead, try:

“I saw your comment about [industry shift]—curious how your team is approaching that right now?”

Or:

“Appreciated your recent post on [topic]. If you’re ever open to sharing how that’s playing out behind the scenes, I’d love to compare notes.”

See the difference? You're not selling—you’re starting. That’s how engagement works now.

4. They Use Content as Fuel, Not Fireworks

Content isn't the main event—it’s the excuse to connect.

Instead of waiting for likes or shares, use your post as an opener. Send it to a prospect with a simple line like:

“Thought you might find this take interesting—would love your perspective.”

Or better:

“This made me think of our last chat about [topic]—is this still on your radar?”

You're not asking for anything. You’re inviting. That’s what keeps the door open.

It’s Not About Posting Less. It’s About Engaging More.

Social selling in 2025 isn't dead—it’s just evolved. And the new rule is simple:

✅ Show up where the real conversations are happening
✅ Comment more than you post
✅ Ask more than you pitch
✅ Lead with value, not volume

You don’t need more content.
You need more connection.

Ready to ditch the post-and-pray approach?
Start commenting, start conversations, and start seeing results.

Let the others chase views.
You’re here for conversions.

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