“People don’t want perfect—they want personal.”

- Dan Rochon

Why modern sales pros are trading polished emails for casual tech—and winning trust faster.

People crave connection, not perfection. That’s why today’s most effective sales outreach doesn’t always look like “sales” at all. Instead of polished scripts or templated emails, many top-performing salespeople are using voice notes, Loom videos, and direct messages to start conversations that feel personal—not promotional.

So what makes these tools work? And how do you use them without coming off like spam in another form?

Let’s break it down.

1. Voice Notes: The Shortcut to Authenticity

Voice notes feel personal because they are. Your tone, pacing, and emotion come through—something text can’t quite deliver. Whether you're following up after a call or introducing yourself for the first time, a 20-second voice note shows more sincerity than three paragraphs of copy.

Pro tip: Keep it short. Speak like you would to a colleague, not a client. Don’t pitch—connect.

2. Loom Videos: Your Face Builds Trust

Seeing a face builds instant rapport. Loom lets you quickly record a screen-share with a personal intro, so prospects see you—not just another product demo. Use it to explain a proposal, review a portfolio, or send a quick hello with context.

Bonus: Most people won’t ignore a video titled “[First Name], this is for you.”

3. DMs: Sliding In with Value, Not Spam

Whether it’s LinkedIn, Instagram, or X, direct messages can open doors—but only when done right. No mass copying. No bait-and-switch. The best DMs sound like something you’d actually say out loud.

Try this: Respond to something they’ve posted, offer a thoughtful insight, or simply say you appreciated their content. You’re not selling—you’re starting a conversation.

Why It Works

These casual tools feel more human. They stand out in inboxes filled with automation. And when done right, they trigger curiosity instead of resistance.

Because here’s the truth: people don’t want perfect—they want personal.

And in 2025’s crowded digital space, personal is the new persuasive.

Want to test it?
Instead of writing your next follow-up email, record a quick voice note or Loom. Keep it under 60 seconds. No pressure to close—just open the door.

It might not be what your sales manager taught you... but it’s exactly what your prospects are ready for.

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