Is Podcast the New Thing? - How Can It Help Real Estate Agents
“Don’t wait until everything’s perfect—start with what you have. Clarity, confidence, and connection come through doing.”
- Gresham Harkles
Episode Summary
When I talked with Gresh, the founder of I Am CEO, one theme stood out above everything else: he didn’t wait for perfection. He started before he was ready.
That mindset—of taking action even when things aren’t perfect—is something I’ve seen separate successful entrepreneurs from those still waiting for “the right time.” The truth is, clarity doesn’t come before action. It comes because of action.
From Uncertainty to Intention
Gresh began his journey with the CEO Chat Podcast. Like many first attempts, it was full of trial and error—learning what worked, what didn’t, and what truly mattered. Eventually, he decided to “sunset” that show and launch I Am CEO, a podcast built on clearer goals, structured systems, and a sustainable rhythm.
He started batch recording interviews on Mondays and Fridays, which helped him stay consistent while managing everything else on his plate. He standardized six core questions that gave each episode balance—consistent enough to stay familiar, but flexible enough to let authentic conversations shine.
The Purpose Behind Podcasting
For Gresh, podcasting wasn’t just another marketing tool. It was a way to build trust, deliver value, and position himself as a local expert.
Each episode wasn’t about selling—it was about serving. By showcasing other entrepreneurs, he built a platform centered on collaboration and mutual growth.
And as it turned out, the real reward wasn’t the number of downloads—it was the relationships he formed. Those connections led to opportunities, partnerships, and long-term business growth.
Monetization and the “Hidden Gold”
Eventually, Gresh found ways to monetize his efforts through affiliate links, digital marketing leads, and his growing community—what he calls a “content-based Chamber of Commerce.”
But he’s honest about one thing: his biggest mistake was waiting too long to build that community and start monetizing early on.
It’s a lesson many entrepreneurs can relate to. We often wait until things feel “ready” before we build systems or charge for our value. But by then, we’ve already lost valuable time—and momentum.
Marketing and Future Insights
Gresh also shared some marketing insights that go beyond podcasting:
Stay focused on SEO and voice search—these are where audiences are going next.
Don’t underestimate new platforms like TikTok for discovery and reach.
Use tools like HARO (Help a Reporter Out) and Terkel.io to get published and build backlinks.
His advice? “Skate to where the puck is going.” Don’t build your strategy for where the audience was—build for where it’s headed.
The Takeaway
Starting before you’re ready doesn’t mean being careless. It means trusting that clarity, confidence, and connection come through doing—not waiting.
Podcasting, like business itself, is about relationships, growth, and creating consistent, predictable opportunities through intentional action.
So whatever you’ve been thinking about launching—a show, a service, a business—start now. Don’t wait for perfect. The clarity you’re looking for will only come after you begin.
Ready to take your communication and influence to the next level?
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