How to go from 70 to 700+ deals in 6 years
“Growth happens when failures become lessons, processes become habits, and progress becomes the fuel that keeps you moving.”
- Jeff Cohn
Episode Summary
There’s something powerful about watching someone go from good to unstoppable. Jeff Cohn did exactly that. His real estate business scaled from 70 to 700 transactions in just six years, and behind that growth is a roadmap that anyone in sales can apply.
This isn’t just about real estate. This is about becoming the kind of professional who treats success like a system rather than a streak.
The Power of Owning Your Failures
Jeff often talks about something many avoid: failure. Not as a setback, but as a teacher. When you study what didn’t work, you uncover the patterns that lead to what will. That mindset alone can shift the trajectory of a career.
Perfect the Process, and Success Becomes Predictable
Before celebrating growth, Jeff focused on perfecting the systems that supported it. In 12 months, his team in Omaha went from 70 to 240 sides because they treated every process like a muscle. Strong processes equal scalable production. Simple as that.
Today? His organization has 120 agents and more than 20,000 transactions completed. That’s not luck. That’s a blueprint.
Your “Why” Drives Your Work
Jeff makes it clear: when your “why” is shallow, your results stay small. When your “why” is meaningful, your discipline follows naturally.
Defining purpose leads to:
clearer objectives
more energy to execute
resilience when momentum dips
Purpose isn’t philosophical. It’s practical.
Track What Actually Matters
Top producers don’t guess. They track.
Jeff emphasizes watching the numbers that tell the story:
conversations
appointments
conversion
follow-up frequency
prospecting consistency
When you track the right KPIs, improving your business becomes a science.
Prospecting Is Still the Engine
Jeff’s reminder is one that never changes. If conversations slow down, production slows down. Consistent outreach still drives the majority of opportunities, no matter how technology evolves.
The pros aren’t the ones who prospect when they feel like it. They’re the ones who prospect because the plan calls for it.
Use Technology to Multiply Your Efforts
Jeff leveraged tech not as a replacement for human connection, but as an amplifier. Automation, tools, data, and systems open up more time for the real work—building relationships and delivering value.
When technology boosts your efficiency, your income follows.
Build Around the Consumer, Not the Product
One of Jeff’s most valuable insights:
Agents and salespeople need to expand the experience they offer. Ancillary businesses—mortgage, insurance, staging, media, moving services, and more—elevate the value for the consumer while increasing revenue streams for the team.
When you solve more of the client’s challenges, you become indispensable.
Ready to Become the Salesperson People Trust Instantly?
If you’re serious about leveling up your influence, your conversations, your conversions, and the systems that support real success, you’ll want what’s inside Teach to Sell.
This book breaks down the exact frameworks used by top producers… in a way any salesperson can apply immediately.
