Shelley Zavits’ Six Figure Method: How To Market Your Real Estate Business in Social Media
Real Estate Coach and mentor Dan Rochon speaks with Shelley Zavits on How To Market Your Real Estate Business in Social Media
Marketing is EVERYTHING. It can make or break your business. That's why making yourself stand out from your competitors is a great hack!
Marketing expert Shelly Zavitz shares some of her insights on how you can be that go-to person in real estate by emphasizing the significance of understanding your niche and the product lifecycle.
It's easy for your message to get lost or disregarded if you do not have a clear point of differentiation.
Shelley's insights illuminate the path to crafting impactful marketing strategies that resonate with your audience and set you apart from competitors.
Narrowing Down Your Niche
When selecting your niche or the area you aim to serve, the crucial question is, "Is there a sufficient number of successful individuals in this niche?" If the answer is yes, then it needs to be narrower. To thrive, you should choose a niche with fewer competing agents. For instance, instead of targeting all first-time homebuyers, consider focusing on a subset like first-time homebuyers in the medical field who specialize in a particular area, thereby reducing competition and positioning yourself as one of the top choices.
Understanding Your Niche
To effectively serve your clients, profoundly comprehending their desires, emotions, interests, and challenges is vital. By understanding their needs profoundly, you can tailor your services to meet their specific requirements. Selling to your niche involves offering precisely what they seek and highlighting those aspects in your marketing efforts.
Have A Point
Differentiating yourself from other agents requires clarity and a distinct message. Instead of simply communicating, ensure your messaging has a clear purpose. Focus on conveying why potential clients should choose you over others and emphasize the benefits of working with you straightforwardly.
Understand Your Product Lifestyle Cycle
For sustainable success in your real estate career, it's essential to consider both immediate and long-term value for your clients. Provide value from the moment you engage with them, and think about maintaining a lasting relationship that leads to referrals and repeat business. Every interaction with a client is an opportunity to demonstrate your expertise and commitment to their needs, ultimately fostering trust and loyalty.
Do you doubt yourself?
If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!
You just need to find YOUR Way.
I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free.
You can Claim Your Copy HERE.
Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money.
Others will admire and value you.
And don’t forget to join the Facebook group to network with the top agents:
