FSBO Letters
Why Sending Letters to FSBO Matters
BE A HELPFUL REAL ESTATE RESOURCE
After you visit with a FSBO, you will have to systematically communicate with the seller in a manner where you offer value and contribution.
You could take the time to explain to them how to post their property on Facebook. You could offer to host an open house for them. You could provide any other thing that will help them to sell.
As you systematically communicate with the sellers, they will relate to you as a helpful resource in real estate, and for every five you visit and help through your system, one will hire you.
The key ingredients to listing a FSBO are:
Get in front of them.
Understand that on most first-time appointments, you are there to create a connection. (There are a few where this is not the case and, in this event, be ready to list them.)
You must provide them value.
You must follow up with them with purpose.
FSBO sellers have the highest contact to appointment set ratio and lowest appointment held to getting hired ratio. Twenty percent of FSBOs that you contact will list with you when you follow up with them appropriately.
If you want to get one listing per week, you must have a face-to-face with five FSBOs per week. You get hired at a lower rate (one out of every five meetings) than most other techniques because FSBO sellers often believe that you will have a buyer when you visit them, and they want you to view their home rather than list it.
Learn how to implement the step-by-step process of the FSBO (The Easy Way) Tactic by joining
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