What Is All You Need to Know About Overpriced Listings

“The only person that decides the value of a property is the buyer.”

- Dan Rochon

Episode Summary

There’s something every agent learns at some point… usually the hard way.

A listing can have perfect photos, a polished description, a food truck out front during the open house, balloons everywhere, a fire-breathing dragon for traffic — and it still won’t sell if the price is wrong.

That’s not a marketing problem. That’s a value problem.

And value is not decided by the seller.
It’s not decided by the agent.
It’s decided by one person: the buyer.

When that truth finally clicks, every decision around an overpriced listing becomes clearer.

Why Overpriced Listings Stall

When a home sits too long and every price drop seems to do nothing, the instinct is to try everything else.

More ads.
More signs.
More open houses.
More staging ideas.
More “creative” magic tricks to force demand.

But once a price crosses into “overpriced,” the marketplace has already voted. It doesn’t matter how many people you attract… none of them are writing the offer you need.

That’s why agents burn out on listings that feel like endless work with no movement.

Not because the agent isn’t skilled.
Not because the marketing is weak.
Because the home is simply priced above what buyers are willing to pay.

When You’re Already at the Bottom of the Price Range

Sometimes the seller won’t go lower.
Sometimes you’ve already reduced twice.
Sometimes the listing is sitting at the lowest number the seller will allow… and it’s still not getting traction.

There’s one honest move every agent must learn to make:

Go get another listing.

Not because you’re abandoning your client.
Not because you stop caring.
But because spending all your time trying to force a sale that won’t happen serves no one.

You stay professional, continue monitoring feedback, and keep communication open — but you don’t let one overpriced listing drain the rest of your business.

When agents understand this, frustration disappears.
Clarity replaces chaos.
And production becomes predictable.

The Hard Truth That Actually Helps You Win More Business

Being upfront about buyer-determined value isn’t just honesty.
It’s leadership.

Clients respect the agent who tells them the truth — not the one who promises magic to avoid uncomfortable conversations.

Because at the end of the day, your job isn’t to trick the market.
Your job is to interpret it.

When you step into that role, everything changes.

Want to Learn How to Communicate Value Like a Pro?

Mastering buyer psychology, pricing conversations, and influence skills is what separates agents who struggle from agents who scale.

Grab a copy of Teach to Sell — the book designed to help agents communicate clearly, lead confidently, and convert more opportunities.

👉 Get the book here: https://www.teachtosellbook.com/

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