“If you sound like a telemarketer, they won’t like you—and being liked is where persuasion begins.”

- Dan Rochon

Episode Summary

Stop Sounding Like a Telemarketer

Welcome back to the No Broke Months for Real Estate Agents blog. I’m Dan Rochon, and if you’ve ever felt like clients just don’t respond to your calls, today’s message is for you.

Let’s be real—if you sound like a robot, a script reader, or worse… a telemarketer, they’re going to shut you down immediately.

And why wouldn’t they? No one wants to feel sold to.

But here’s the good news: Persuasion doesn’t start with pushing. It starts with connection.

Why Liking Comes First

Before someone will follow your advice, agree to a meeting, or sign a contract with you, they have to like you. That’s the root of persuasion.

When someone sees you as a stranger or salesy outsider, their brain goes into defense mode. But if you sound like someone they already know—someone they’d have coffee with—then their walls come down.

That’s why the way you speak matters just as much as what you say.

How to Build Instant Rapport

Want to build trust fast? Master the art of mirroring.

I’m talking about:

• Matching tone

• Matching speed

• Matching inflection

• And if you’re face-to-face? Matching body language

This isn’t manipulation—it’s human connection. We naturally like people who feel familiar to us.

So when you adjust your energy to match theirs, you stop being the pushy agent and start becoming the trusted guide.

Scripts? Yes. But With Style.

You still need to know what to say. But here’s the thing: the best script in the world won’t help if you deliver it like a cold call center rep.

You need to bring energy, awareness, and presence to every conversation.

Pro tip: When I’m lead generating, I don’t even sit down. Standing opens up your lungs, improves your energy, and helps your voice resonate with confidence. Try it. You’ll feel—and sound—completely different.

Train Your Ears First

Here’s a quick challenge: Next time you're on a call, close your eyes. Focus only on the voice on the other end.

• What’s their rhythm?

• Do they speak fast or slow?

• Are they tense or relaxed?

• What specific words or phrases are they repeating?

Now mirror that energy back. That’s how you build connection at the subconscious level—and that’s how you get past “no” and into a real conversation.

Final Thought

Remember, people don’t reject you—they reject how you make them feel. And if you sound like a stranger, their gut will say “danger.”

But when you speak like a friend? You’ve already won half the battle.

Thanks for reading. Until next time, be grateful, make good choices, help someone… and go find that listing.

Do you doubt yourself? 

If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!

You just need to find YOUR Way. 

I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free. 

The book is a step-by-step manual that will guide you to understand how I have had No Broke Months (with an average of 10 monthly sales) since 2008 - and it will show you how you can do the same moving forward.

You can Claim Your Copy HERE.

Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money. 

Others will admire and value you. 

And don’t forget to join the Facebook group to network with the top agents:

https://www.facebook.com/TheCPICommunity