" If you can help people solve a real problem—and you keep showing up with value—trust will follow. That’s how businesses grow. "

- Seth Williams

Episode Summary

How Seth Williams Turned Land Deals into Loyal Followers

When it comes to real estate investing, Seth Williams didn’t follow the crowd—and that’s exactly why his story stands out.

Here’s how he built something lasting:

He Started Where Others Didn’t Look

• In 2008, Seth began investing in vacant land—not homes, not rentals.

• He targeted owners behind on property taxes, giving him leverage to buy land for 10–30% of market value.

• It was quiet, low competition, and high-margin—his version of the hidden gem strategy.

He Documented Everything with Purpose

• In 2013, he launched REtipster.com, a blog focused on land and self-storage investing.

• His goal: educate and empower other investors through transparent, data-driven content.

• He wasn’t building hype. He was building trust.

He Committed to a Content Rhythm

• Seth consistently produced:

  • 2 blog posts per week

  • 1 YouTube video per week

• This routine helped him build a steady flow of traffic—and more importantly, a loyal audience.

He Focused on Value, Not Virality

• His YouTube content isn’t about flash—it’s about facts.

• He shares:

  • Real data from actual deals

  • Mistakes he’s made

  • Lessons that help viewers make smarter decisions

He Welcomed a Bit of Controversy

• Some of his best-performing videos? The ones that challenged norms.

• Whether it’s calling out myths or dissecting complex topics, Seth doesn’t shy away from difficult conversations.

• But it’s never clickbait—it’s always rooted in value.

He Let Consistency Build the Brand

• No shortcuts. No overnight fame.

• Seth’s audience grew because they could rely on him—to show up, tell the truth, and teach something useful.

• That’s what creates long-term engagement in a short-term world.

Takeaway for 2025

Whether you're an investor, a content creator, or building your voice in business:

• Don’t overlook quiet markets—they often hold the loudest potential.

• Show up consistently. Even when it’s not “going viral.”

• Speak from experience, not just theory.

• And when something’s worth talking about—even if it ruffles feathers—talk about it.

Seth Williams didn’t just build a real estate portfolio. He built trust. He built community. And he built a brand that delivers value—week after week.

And in this market? That’s the kind of foundation that lasts.

<< Prev | Next >>

Do you doubt yourself? 

If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!

You just need to find YOUR Way. 

I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free. 

The book is a step-by-step manual that will guide you to understand how I have had No Broke Months (with an average of 10 monthly sales) since 2008 - and it will show you how you can do the same moving forward.

You can Claim Your Copy HERE.

Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money. 

Others will admire and value you. 

And don’t forget to join the Facebook group to network with the top agents:

https://www.facebook.com/TheCPICommunity