Using For Sale by Owner Help Kit to Gain a Relationship

"I’m not here to beg for your listing. I respect you too much to do that. My goal is to offer help so that if you ever decide to work with an agent, I can be the one you consider."

- Dan Rochon

Episode Summary

Why the FSBO Help Kit Matters

One of the most effective tools I use is the FSBO Help Kit. It’s a resource I’ve developed specifically for homeowners who are trying to sell on their own. I hand it to them and explain, “This kit is designed to give you a step-by-step process to sell your home yourself.”

Here’s the thing: I genuinely want them to succeed, whether they hire me or not. The kit provides guidance on things like staging, decluttering, and marketing their property effectively. Of course, I also let them know that if they ever decide to work with an agent, I’d love the opportunity to apply for the job.

The response to the kit is usually positive. Some homeowners appreciate the guidance and even ask questions on the spot. Others might take a bit more time to warm up, but that’s okay. My goal is never to rush the relationship but to show them I’m in their corner.

Focus on Relationships, Not Time

One common question I hear is, “How long should I stay during my initial visit with a FSBO?” My answer is simple: it’s not about the time spent; it’s about the quality of the interaction. Whether it’s 15 minutes or an hour, the purpose is to connect, offer value, and start building trust.

Think of it like making a new friend. You don’t need to have a deep conversation right away to establish a connection. Instead, focus on making a positive impression, leave something helpful behind (like the FSBO Help Kit), and follow up consistently.

Dealing with Rejection

Rejection is part of the process, and it’s something every agent will face. Some FSBO sellers may not be ready to engage with you, and that’s perfectly fine. What matters is that you keep showing up. Consistency builds credibility, and even if someone says “no” today, they might say “yes” tomorrow.

Final Thoughts

Working with FSBO sellers isn’t about chasing listings—it’s about being a trusted advisor. When you focus on helping people, the results will follow. If you’re ready to take your business to the next level, remember that success lies in the relationships you build and the value you bring.

Do you doubt yourself? 

If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!

You just need to find YOUR Way. 

I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free. 

The book is a step-by-step manual that will guide you to understand how I have had No Broke Months (with an average of 10 monthly sales) since 2008 - and it will show you how you can do the same moving forward.

You can Claim Your Copy HERE.

Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money. 

Others will admire and value you. 

And don’t forget to join the Facebook group to network with the top agents:

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