Understanding seller preferences

Review social media and Google.

March 04, 20233 min read

"In today's digital age, understanding your clients starts with a simple Google search and a look at their social media profiles—knowledge that can set you apart from the competition."

- Dan Rochon

We are now on Review social media and Google.

This blog will be an excellent resource to help you succeed in your Real Estate business.

How Social Media and Google Can Help You Close a Real Estate Deal

Are you looking to close real estate deals faster? Then, it's time to start leveraging social media and Google! In this post, we'll explore how a real estate agent used information from a seller's Twitter feed and Google search results to prepare for a meeting and quickly secure a listing.

Are you tired of spending hours preparing for listing presentations? Do you want to know how to close deals faster? Keep reading to find out how social media and Google can help.

As a real estate agent, preparing for a meeting with a seller is critical. Understanding their needs, preferences, and behaviors is essential to tailor your pitch and to increase the chances of closing the deal. One way to do this is to research the seller's social media profiles and Google search results before the meeting.

Let's take a look at two scenarios. In the first scenario, the agent researched the seller's Twitter feed and discovered they had recently traveled the world without a real agenda. The agent inferred that the seller was a risk-taker and would likely want to protect their time. Armed with this information, the agent entered the presentation prepared to take the listing quickly. The result? The seller signed the paperwork, and the agent secured the listing in record time.

In the second scenario, the agent attended a listing appointment unprepared and made the mistake of commenting on the convenience of retail shops and restaurants below the seller's condo, not knowing they were slated to close in six months. As a result, the agent lost credibility, and the seller did not hire them.

As you can see from the examples above, researching a seller's social media profiles and Google search results can provide valuable insights and help you prepare better for meetings. Here are some tips to help you get started:

  1. Research the seller's social media profiles and look for patterns in their behavior and preferences.

  2. Check Google search results to see any recent news articles or developments in the area that could impact the property's value.

  3. Use this information to tailor your pitch and anticipate the seller's objections or concerns.

  4. Always double-check your facts before making assumptions or recommendations.

In conclusion, you were leveraging social media, and Google can help you close real estate deals faster by providing valuable insights into a seller's behavior and preferences. By researching and using this information to tailor your pitch, you'll be well-positioned to secure listings and build long-term relationships with clients.

If you want to have no broke months consistently and grow your business, reach out to me at 📱:703-346-2776 or send me an 📧: [email protected].

Talk to you soon.

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Previously in Real Estate Training : Prepare a Comparative Market Analysis (CMA)

Are you a real estate agent or a homeowner looking to sell your property? One of the most critical steps in the selling process is to determine the accurate value of your property.

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