How to Generate Leads by Building an Online Community

"The key to success in real estate is building trust—and online communities are the new soil where that trust grows."

- Jess Cassity

Episode Summary

On a recent episode of the No Broke Months for Real Estate Agents Podcast, I had the pleasure of sitting down with Jess Cassidy, CEO of The Modern Real Estate Agent and host of the Get Real Podcast. Jess brings a fresh and modern perspective to lead generation, describing it as “farming” for today’s real estate industry.

But instead of planting seeds in physical neighborhoods, Jess shows how agents can cultivate relationships and leads by building vibrant online communities.

The Power of Niche Facebook Groups

Jess shared how she manages multiple niche Facebook groups with thousands of members, generating up to 20 leads daily. These aren’t just generic “real estate groups”—they’re tailored communities that align with specific neighborhoods, towns, or shared interests.

By curating groups around common passions, such as book clubs or equestrian hobbies, Jess demonstrates how agents can connect authentically with their audience. It’s about creating a space where people want to engage—and where they trust you as a local expert and resource.

How to Make Your Groups Thrive

1. Start with Purpose:
   Identify your niche and what value your group will provide. It could focus on community updates, local vendor recommendations, or events in your town.

2. Ask the Right Questions:
   Tailored entry questions are key. Not only do they ensure quality membership, but they also help you learn about potential leads and build rapport right away.

3. Engagement is Everything:
   Jess emphasizes using polls, questions, and regular posts to keep the group lively. Facebook’s algorithm rewards engagement, ensuring your group stays visible to members.

4. Collaborate with Vendors:
   Partnering with local businesses or service providers builds trust and adds value to your group. It also positions you as the go-to connector in your community.

The Results Speak for Themselves

Jess’s approach to online communities is a testament to their power. Her strategy combines authenticity, trust-building, and consistent engagement to create an endless stream of referrals and opportunities.

As Jess explained, the goal is to be a resource—not just another salesperson. When people see you as someone who genuinely cares about the community, they naturally gravitate toward you when it’s time to buy or sell a home.

Final Thoughts

Building online communities is more than just a marketing tactic; it’s about redefining the way we connect with people. By embracing this modern approach to “farming,” you can create relationships that grow your real estate business organically.

If you’re ready to explore how this strategy can work for you, listen to the full episode with Jess Cassidy on the No Broke Months for Real Estate Agents Podcast. You’ll discover actionable tips and insights to take your lead generation to the next level.

Let’s start cultivating!

Do you doubt yourself? 

If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!

You just need to find YOUR Way. 

I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free. 

The book is a step-by-step manual that will guide you to understand how I have had No Broke Months (with an average of 10 monthly sales) since 2008 - and it will show you how you can do the same moving forward.

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Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money. 

Others will admire and value you. 

And don’t forget to join the Facebook group to network with the top agents:

https://www.facebook.com/TheCPICommunity