"People move faster when the reason feels like theirs, not yours."

- Dan Rochon

Subtle ways to inspire action without turning people off

When someone feels like they’re being pushed, their first instinct is to pull back. That’s human nature. And if you’re in sales, business, or leadership, you’ve probably seen it happen — one moment the conversation’s flowing, and the next it feels like you’re chasing them down.

The truth is, urgency works. It moves people. But only when it feels real, relevant, and respectful.

So how do you spark that kind of urgency without crossing the line? Here’s how:

1. Tie Action to Personal Value

People move when they see what’s at stake for them — not for you. Shift the focus from what you want them to do, to what they stand to gain or lose.

Instead of saying:
“You should decide today before it’s gone.”
Say something like:
“If this fits what you’re aiming for, now’s a great window before it changes.”

See the difference? It feels collaborative, not forceful.

2. Use Timely, Honest Information

Urgency should come from facts, not pressure. If there’s a real reason to act — a deadline, a limited spot, a changing price — share it clearly, without drama.

For example:
“We’re down to the last two openings this month. If you’re thinking about it, now would be the time.”

It’s honest. It’s transparent. And it respects their decision-making process.

3. Create a Sense of Momentum

People don’t like missing out — but it’s better when they feel part of a natural wave rather than a forced pitch.

You might say:
“A lot of people are jumping on this because of how it lines up with their goals this season.”
Or
“We’ve had great feedback already — it’s cool to see how people are using this in different ways.”

This positions the opportunity as timely and valuable without sounding desperate.

4. Ask Questions That Open Doors

Rather than pushing, pull them in with questions that spark thought:
“If you waited on this, what would that cost you later?”
“What would it mean if you started this now instead of a month from now?”

When people answer for themselves, urgency is no longer something you have to manufacture — it’s something they feel internally.

Final Thought

Creating urgency isn’t about hype or pressure. It’s about connecting action to value, being honest about timing, and letting people feel ownership over their decision. When you get that balance right, people move naturally — no pushing needed.

Slumps are inevitable, but staying stuck in one is a choice. Take control of your mindset, take action, and before you know it, you’ll be back on top.

Want more strategies to break out of a sales slump? Join our community of sales professionals who are committed to achieving No Broke Months.