“The reality is, it’s the hardest freaking thing in the world—yet the consumer thinks it’s the easiest.”

- Dan Rochon

Episode Summary

How to Shift Public Perception About Real Estate Agents

Let’s face it—our friends, family, and even clients often have no idea what we actually do as real estate agents. If you’ve ever felt dismissed, misunderstood, or seen as “just someone who shows homes,” you're not alone.

I get it. We’re in a profession that’s not only emotionally and financially demanding, but also wildly misrepresented. Thanks, HGTV.

Why the Misconceptions Exist

The truth is, most people think we just walk into pretty houses and collect a big check at the closing table. What they don’t see is the late nights, the last-minute lender emergencies, the contracts that fall apart, the emotional rollercoaster our clients go through—and how we keep it all moving forward.

And unfortunately, they might’ve had a bad experience with a real estate agent who wasn’t properly trained. Let’s be honest: many agents are winging it. Most aren’t given a full understanding of the process, and that leads to those horror stories people tell at dinner tables. That becomes their truth about all of us.

So How Do We Change That?

The good news is—there’s a way to rewrite the story. Here’s how you do it:

1. Show Your Expertise

Share your insights online. Talk about your process. Break down the market. Show that you’re more than a lockbox code and a smile.

2. Demonstrate Your Success

Let results speak. Use client wins (with permission) to tell real stories of how you made a difference.

3. Educate Others

Host a workshop. Write a blog. Give tips on social media. Help people understand that you're not “selling,” you’re solving.

4. Reframe Your Strengths

What do you do best? Now, dig deeper—what qualities do those strengths reflect? Maybe you're great at negotiating. That means you're strategic, calm under pressure, and fiercely client-focused. That’s what you talk about.

5. Be Patient and Consistent

Changing someone’s perspective doesn’t happen overnight. But over time, with consistency, you’ll go from being “just a real estate agent” to being the go-to expert they trust.

Final Thought

You’re doing one of the toughest jobs on the planet. Start giving yourself credit—and help others see it too. Real estate isn’t just a career; it’s a commitment to service, education, and transformation.

Go show the world what that really looks like.

Do you doubt yourself? 

If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!

You just need to find YOUR Way. 

I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free. 

The book is a step-by-step manual that will guide you to understand how I have had No Broke Months (with an average of 10 monthly sales) since 2008 - and it will show you how you can do the same moving forward.

You can Claim Your Copy HERE.

Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money. 

Others will admire and value you. 

And don’t forget to join the Facebook group to network with the top agents:

https://www.facebook.com/TheCPICommunity