“People move faster when the reason feels like theirs, not yours.”

- Jake Dixon

Episode Summary

Jake Dixon’s No-Nonsense Approach to Time Management and Lead Generation

When I sat down to listen to Jake Dixon — the founder of Locker Room Real Estate Coaching — one thing stood out immediately: his ability to cut through the noise and focus on what actually moves the needle for agents.

It’s no secret that time management can either make or break a career in real estate. Jake Dixon gets it, and what he shared wasn’t theory — it was built on real-world results.

The “Five to 25 Challenge”

Jake introduced a challenge that’s deceptively simple but powerful:
Five contacts a day, five days a week, for 50 weeks.
That’s 1,250 meaningful connections a year — and with a 50:1 conversion rate, you’re on your way to consistent, six-figure income.

Why does it work? Because it forces clarity. You stop guessing about what your day should look like and start focusing on the one thing that feeds your business: conversations.

Lead Generation Is Non-Negotiable

One of Jake’s strongest points was treating lead generation time as sacred. It’s not something you squeeze in when you’re caught up. It’s the heartbeat of your business.

He broke it down using the Eisenhower Matrix, a decision-making tool that sorts tasks by urgency and importance. Lead generation lands firmly in the “Important, Not Urgent” quadrant — meaning it often gets skipped, but it’s the most valuable long-term.

Jake’s advice? Block it off. Protect it. Build your day around it.

Structure with Flexibility

Jake’s time management approach isn’t about rigid schedules. It’s about clarity with room to breathe:

• Personal time

• Immovable events

• Pre-determined appointment slots

• Flexible time for recovery

This mix keeps your energy up, avoids burnout, and leaves space for the unexpected — because we all know real estate isn’t always predictable.

Final Thought

Jake Dixon’s message is simple but often overlooked: clarity creates freedom. Know your numbers. Protect your priorities. Move with intention. As a business owner, your calendar isn’t a suggestion — it’s your playbook.

If you haven’t taken on something like the “Five to 25 Challenge,” it might be time. Start small, stay consistent, and watch what happens.

Do you doubt yourself? 

If yes, then I invite you to borrow our belief. You are unstoppable, and with CPI, you will achieve your goals!

You just need to find YOUR Way. 

I wrote Real Estate Evolution - The Ten Step Guide to Consistent and Predictable Income to help you discover YOUR Way and offer it as a gift for free. 

The book is a step-by-step manual that will guide you to understand how I have had No Broke Months (with an average of 10 monthly sales) since 2008 - and it will show you how you can do the same moving forward.

You can Claim Your Copy HERE.

Imagine that you are successful as an agent in six months, have figured out how to do the business and have monthly closings, and are reaching your potential, which means you will have the courage to stick to selling and make more money. 

Others will admire and value you. 

And don’t forget to join the Facebook group to network with the top agents:

https://www.facebook.com/TheCPICommunity