11 Important Habits for Real Estate Agents
"When you get these 11 habits right, you can scale your business infinitely—or at least as large as you want."
- Dan Rochon
Episode Summary
The Habits That Make or Break Your Business
In real estate, the right habits don’t just help you get through your day—they set the foundation for how far you can go. Over the years, I’ve narrowed down the exact 11 habits that, when mastered, allow you to grow your business without limits.
Think of these habits as two sides of an infinity loop: five habits for working in your business, five habits for working on your business, and one habit that ties them together and makes infinite growth possible.
1–5: CPI Time – Working In Your Business
Your “CPI Time” habits are the daily actions that directly produce income:
Lead Generation – Consistently fill your pipeline.
Lead Conversion – Turn those leads into meetings.
Appointments – Meet with clients and get hired.
Negotiation – Move deals forward and across the finish line.
Scripts and Role Play – Keep your skills sharp so you can perform under pressure.
These aren’t optional—they are your job description as an agent.
6–10: Leverage Time – Working On Your Business
Once you’ve mastered CPI Time, you’ll need to expand your capacity by leveraging others:
Recruit the right people to join you—whether that’s team members, vendors, or assistants.
Select the right fit for your business and culture.
Train them so they can help you reach your goals.
Lead them so they know how to think, not just what to do.
Motivate them so they perform at their best.
These habits are how you stop being the bottleneck and start being the leader.
11: Manage Your Money – The Bow That Ties It Together
This is the one habit that connects both sides of the loop. Without solid money management, your growth will always hit a wall.
I’ll be honest—this is my own Achilles heel. I do nine or ten out of ten on the other habits, but money management is the one I’ve had to recommit to making a priority. It’s not glamorous, but it’s essential if you want your business to truly scale.
Why Habits Beat Willpower Every Time
Willpower is short-term fuel. Habits are long-term systems. When you make these 11 habits automatic, you won’t have to push yourself to do the work—it’ll simply be what you do.
When you get these 11 right, you can scale infinitely… or at least as large as you want.
Final Thought:
Your growth isn’t limited by the market or your starting point—it’s limited by your habits. Master these 11, and you’ll never have to worry about “broke months” again.
